20 Years of Shmooz: Thank You for Celebrating With Us!

It's been a week of throwbacks!

As our 20th anniversary week draws to a close, we just want to say a huge thank you to everyone who’s taken the time to follow along as we looked back at our journey.

From opening our very first store in St Andrews, to making the move to Dunfermline, growing into a larger unit, and navigating the ups and downs of recent years - including the challenges brought on by Covid - it’s been quite a ride. Sharing these milestones has reminded us just how far we’ve come, and we’re incredibly grateful for the support we’ve had from our community every step of the way.

Your loyalty, kind words, and continued presence, both in-store and online, are the reason we’re still doing what we love, 20 years on.

So... What’s next?

While it’s been great to reflect, we’re also firmly looking ahead. This year is shaping up to be one of our most exciting yet, and we can’t wait to bring you some incredible new brands and collections:

Karhu – Finnish heritage running shoes with standout style and unbeatable comfort. A cult favourite with sneakerheads worldwide.
Nudie Jeans – Swedish denim at its finest. Ethical, organic, and built to last—with free repairs for life.
Obey – A streetwear icon blending art, activism, and fashion in bold, wearable designs.
Service Works – Workwear-inspired clothing that bridges utility and style, designed for kitchens and the streets alike.
Veja – Sustainable, stylish trainers from France, made with transparency and conscious materials at their core.
Edwin (returning) – We’re buzzing to welcome Edwin back into the mix. Expect premium Japanese denim and effortlessly cool cuts.

We’re not done yet...

That’s just the beginning. We’ve got a few more surprises up our sleeve for later this year, so make sure to keep checking in with our blog Inside Shmooz and follow us on socials to stay in the loop!

Here’s to the next chapter. Thanks again for being part of our story.

The Shmooz Team 💙💜